The easiest way to sell life insurance!
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A quick and simple Needs Analysis that can be done on a napkin in a couple of minutes. Simply ask your client questions A, B, and C in Step 1. Accept whatever answers you get, then follow Step 2. If client's answers are unrealistic, discuss them and do Step 2 again. This is a great starting point, especially when client isn't ready to dig deeply into financial matters. Suggest adding a little more as a cushion if client anticipates having more children, has a child with special needs, is considering business expansion, or would like to leave a legacy gift to charity.
Step 2. Do the math...
Step 1. Ask...
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